Brussels gets ready for SIAL Paris 2026
SIAL Paris 2026 is fast approaching. The must-attend event for professionals in the food and retail industries will take place next October in Paris. Before that, however, the exhibition teams are continuing their international roadshow to present the key directions and highlights of this new edition.
The tour will stop in Brussels on June 4 during a special event organized for industry professionals. More than just a conference, this gathering will place food innovation at the heart of discussions through several panels bringing together experts, manufacturers, and retailers. I will also have the pleasure of moderating and leading the various sessions organized during the event.
On the agenda
The conference will begin with a first panel entitled:
“Innovation driven by food trends: new market dynamics and value-creating innovations on shelf”, featuring Tine Vandervelden, International Business Director at FEVIA, and Xavier Terlet, Food Expertise Advisor at Protéines XTC.
The second panel,
“When innovation meets the point of sale: the store becomes a fully-fledged media channel”, will focus on the growing role of the point of sale as a growth accelerator for brands and manufacturers, with the participation of Nicolas Dardenne, Managing Director at Delhaize, and Wauthier de Lichtervelde, Fresh Food Director at Carrefour Belgium.
Finally, the sessions will conclude with a presentation of SIAL Paris by Audrey Ashworth, Director of SIAL Paris 2026.
Practical information
The event will take place at The Merode and will also provide an excellent networking opportunity for professionals from across the sector.
- June 4, 2026
- The Merode, Place Poelaert 6, 1000 Brussels
- Welcome from 2:00 PM – sessions begin at 2:30 PM
Free registration via: esegura@promosalons.com
Retailers, manufacturers, distributors, sales agents, or future exhibitors: this afternoon has been designed to inspire you, decode the major market trends, and help you prepare as effectively as possible for your next visit to SIAL Paris 2026.
Looking forward to seeing you there.
SialSial NetworkAudrey AshworthXavier Terlet CarrefourDelhaize