The Vinexpo Study on North America: the US boosts global consumption, while Canada imports massively
Recently I saw a standup comedian mentioning that he is an alcoholic in the US, a drinker in Canada, but totally normal in Europe. Thankfully we can rely on the Vinexpo Study to shed a more professional light on the wine and spirits markets in Canada and the USA.
The US leader of wine consumption
- Even ahead of France, the US is seen as the leader in the wine consuming nations with 3,75 billion bottles.
- By 2018, a growth is still predicted by the Vinexpo Study, with an additional 426,7 million bottles
- Sparkling ones are trendy
- Market share of sparkling wine in the US: 5,7%
- The consumption knew a growth of 23% between 2009 and 2013,
- And projections expect a further increase of 15% between 2014 and 2018
- The demand is fueled thanks to sparkling wines (especially Prosecco) slowly replacing spirits as an aperitif.
- The main suppliers of the US Wine Market are
- And France (benefitting from a growing demand of rosé wines)
Canada is one of the biggest wine importers
- The wine market in Canada is valued at 6,1 billion $, and a growth of 10,4% is expected by 2018
- Canada is the world’s sixth largest wine importer: Canadian consumers show an increasing demand of New World wines, from countries such as New-Zealand, the United States and Chili.
- Per capita, the study expects the consumption to increase by 4,1% in 2018
- Sparkling wines are in demand with a 14,4% progression since 2008
- For Spirits, the projections for Canada are different than the rest of the world. When the world’s spirits consumption is expected to grow, Canada should experience a decrease of 2%
- Nevertheless, Tequila is one spirit who will know a growth of 16,7% by 2018,
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