The Category Manager, a driver of value creation
In this episode of The Retail Influencer, I am pleased to speak with Yoni Szpiro (Generations Recruitment) and Christel Poncin (Dotscale) about one of the core roles in retail: the Category Manager.
Throughout the discussion, we first take a closer look at what the role truly encompasses. What does the Category Manager role mean today? What are its concrete responsibilities, its position within the organisation, and its day-to-day impact? We also explore the fundamental differences between the Category Manager on the manufacturer side and on the retailer side, both in terms of objectives and levers of action. Required skills, the attractiveness of the role, and career perspectives are also part of the conversation.
A rich and pragmatic episode, aimed at both retail and industry professionals, as well as talents who want to better understand a role at the heart of performance.
Episode available through the usual channels or via: https://20centretailfr.substack.com/p/le-category-manager-moteur-de-creation
(Content in French)
PodcastCategory Manager Category ManagementRetail