Nearly 6 out of 10 consumers use dietary supplements to strengthen their health
Natural ingredients, emotions, and local consumption habits are now shaping the future of the dietary supplements market. According to a global study conducted by Ipsos for Tetra Pak, consumer expectations are rapidly shifting toward products that are both functional, convenient, and supportive of long-term well-being.
Key figures from the study:
- 59% of health-conscious consumers choose ready-to-drink beverages, mainly for their convenience and portability.
- 71% prefer gradual results from natural ingredients and are willing to pay more for such products.
- 42% say that maintaining control over their health is one of the main benefits they seek, followed by peace of mind (39%) and better balance or reduced stress (30%).
The global market for dietary supplements and nutritional products is expected to reach nearly USD 759 billion by 2034, with an average annual growth rate of 7%. This momentum is driven in particular by the rise of liquid formats, increasingly appreciated for their practicality.
This quest for balance between functionality, naturalness, and emotional well-being reflects a deep transformation: dietary supplements are no longer seen as mere nutritional aids, but as an integral part of a healthy and sustainable lifestyle.
InsightsTetra PakStudy