The cereal category is highly competitive
In the Company Journeys series, The Retail Influencer by 20/CENT Retail welcomes Antonio Ciadamidaro, founder of Doctor Scritch, a brand of breakfast cereals.
We discussed the story behind the brand, its growth path, and how it has evolved internationally. Antonio shared how exporting has often proven smoother than developing his home market, offering valuable insights into the challenges and opportunities of building a brand across borders.
Episode available through the usual channels or via: https://20centretailfr.substack.com/p/le-segment-des-cereales-est-tres
(Content available in French)
PodcastParcours D'entrepreneurDoctor ScritchAntonio Ciadamidaro