Retail design is a true discipline
Carole Baltus joined the microphone of The Retail Influencer to explore a discipline that is often overlooked but truly essential: retail design. Together, we confirmed that it is indeed a strategic and fully-fledged discipline.
We also discussed key current trends such as "slow down" and hybrid concepts, as well as the concrete steps involved in a POS rebranding project.
Should everything be redone, or simply adjusted? When is the right time? What are the pitfalls to avoid? What performance can be expected?
These are just a few of the questions covered in this insightful conversation, with real-life examples and practical tips for anyone thinking about giving their retail space a fresh new look.
Available on all major platforms or via https://20centretailfr.substack.com/p/le-retail-design-est-une-veritable
(Content in French)
RetailDesignCarole BaltusPosPos Concept