Behind the scenes at IHPO
You learn the most on the field, and I always enjoy visiting stores and sharing those experiences with you, they are a constant source of inspiration. This time, I’m taking you into the world of household appliances, with a particularly interesting visit to IHPO. I was welcomed by Marc van Cutsem, CEO of the chain, who gave me a detailed presentation of the concept.
At first glance, it looks like a discounter, with a rather rough appearance. Nothing visually appealing (but let’s be honest, discounters rarely focus on style). Yet behind this simple façade lies a well-structured store concept, driven by a clear and coherent vision. And above all, IHPO proves that an aggressive pricing strategy is not incompatible with genuine customer service and advice. You will see what I mean in the next few lines, complemented of course by photos and videos.
What exactly is IHPO?
IHPO is a Belgian retail chain specializing in large appliances from major brands at affordable prices. Founded in 1988, it now has 15 stores in Wallonia and Brussels, with…
…To discover the full visit and with pictures and the video of Marc van Cutsem explaing IHPO’s DNA sign up on https://vincentpanneels.substack.com/p/behind-the-scenes-at-ihpo
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