It costs too much to buy cheap
Today, we’re taking you behind the scenes of a well-known name in the world of electronics: IHPO. To discuss this, we’re pleased to welcome the group’s CEO, Marc van Cutsem.
In a constantly evolving sector, where technological innovation, increasing sustainability expectations, and a sometimes-tense economic climate intersect, how does a brand like IHPO adapt to stay relevant and close to its customers?
Throughout this conversation, we explored: major trends in the electronics market, current consumer expectations, the impact of inflation on purchasing behaviour, as well as the customer journey, the role of digital, and much more.
Episode available on the Smartplayer and your favourite platforms (Content in French)
Also, check out the exclusive image tour of an IHPO concept store at https://vincentpanneels.substack.com
Electro HouseholdWitgoedIhpoMarc Van Cutsem Pos ConceptPosPodcast