Buy Bye the strategic microstore
In Belgium, we’re known as the land of surrealism. And I couldn’t help but think of the famous artwork The Treachery of Images to illustrate this article about Carrefour’s Buy Bye concept. Why? Because it’s not just a vending machine, it’s a microstore. And even calling it a microstore is somewhat reductive. Much like René Magritte’s iconic painting*, the Buy Bye microstore challenges us to look beyond the idea of an autonomous shop: it’s part of a true expansion strategy. In this article, I break down the concept and share my analysis.
This is not a smart fridge
The Buy Bye concept developed by Carrefour Belgium is neither a smart fridge nor a vending machine. It’s a genuine autonomous microstore, designed to meet new consumption habits and rhythms. This compact, intelligent, staffless format offers a very tangible glimpse into the future of retail.
Unlike other solutions that rely on RFID, Buy Bye uses ...
…To discover how Buy Bye works, why it’s shaking up the franchise model, or to watch the video of Arnaud Lesne presenting the concept, sign up on https://vincentpanneels.substack.com/p/buy-bye-the-strategic-microstore
Pos ConceptPosMicrostoreCarrefourCarrefour BelgiumArnaud LesneAiArtificial IntelligenceIntelligence Artificielle Retail