Bongo opens its new Gift Studios

Since June 4, Bongo has been unveiling a new concept with the opening of two completely redesigned stores in Wijnegem and Waasland Shopping. The vision is to move beyond traditional points of sale and create true gift ateliers, focused on customer experience, personalization, and emotion.

The concept is built around two key elements:

Personalized advice: Interactive kiosks and in-store experts help customers find the perfect gift box in just six steps, based on the recipient’s profile and the occasion.
A Wrapping Bar where everyone can unleash their creativity and wrap their gift using refined papers, ribbons, personalized tags, and handwritten messages.

For Kevin Terlaeken, General Manager at Bongo, the goal is clear: "With this new in-store experience, we want to bring a breath of fresh air to the category. We're creating a place where customers feel guided and inspired, and where they can find something truly unique, something they won't find online or anywhere else: personalized advice, a creative experience, and genuine human connection. That’s how we restore the special meaning behind the act of giving."

Author: Giorgi Sabanadze

Bongo Pos Pos Concept Retail