Join the Forum de l’activation client 2025
The Forum de l’Activation Client 2025, organized by Diamart, will take place on June 19 in Paris. This event, designed for retail professionals, will highlight innovative customer activation strategies in a rapidly evolving industry. As a partner of the event, 20/CENT Retail couldn’t miss the opportunity to give you a sneak peek, and, more importantly, to encourage you to register!
A Day Focused on Action
The day will kick off with a keynote by Frédéric Preslot, Operational Marketing Director for France at Carrefour, who will share the brand's experience following the definitive end of paper flyers in April 2025. He will discuss the multichannel alternatives implemented and the results achieved.
Olivier Dauvers will also be part of the program, offering a comprehensive overview of new practices in customer activation.
Naturally, Diamart has brought together several managers and professionals with hands-on experience in activation challenges. Roundtables will cover key topics such as:
- Marketing: What new tools for activation and traffic generation? This session will explore the combination of digital levers and personalized CRM to support retail operations.
- The Moment of Truth: Triggering in-store purchases. Speakers will discuss store commerciality, merchandising, and customer experience to maximize conversions.
Retailers and their tech partners, such as AZIRA, DIGITALEO, and CATALINA, to name just a few, will present concrete case studies, offering practical insights into activation strategies.
As always, the event will gather around a hundred retail professionals, including marketing directors, e-commerce managers, and communication experts. Dedicated networking moments will allow participants to exchange best practices and build strategic partnerships.
For more information and to register, visit the official website: https://www.forumactivationclients.fr/fr
P.S.: If you’re attending, which I highly recommend, let me know: I’ll be there too. A great opportunity to (re)connect!
Diamart Forum De L'activation ClientParisActivationConferenceOlivier DauversCedric Ducroq