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Alcohol-free: no longer a niche, but a booming category
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Alcohol-free: no longer a niche, but a booming category

In my latest podcast, I sat down with Catherine Leon CastroDelhaize’s Head of Category Management Drinks & Spirits  to discuss the rapid rise of the alcohol-free market. Once seen as just an alternative, it has now become a conscious choice, enjoyed all year round and for every occasion. 

We talked about consumer habits, expectations, trends, and the future of this dynamic segment. Ready to dive in?

 

Listen to this episode van the classic hcanneles or : https://podcast.ausha.co/le-retail-influencer/le-sans-alcool-n-est-plus-une-niche (Content in French)

 

 

 

 

Sans AlcoolDelhaizeCatherine Leon CastroPodcastTournée MinéraleDry JanuaryAlcohol FreeAlcohol WineSpirits