Sirha Lyon kicks off the year for food professionals

From January 23 to 27, 2025, Sirha Lyon opens its doors to food and catering professionals. The show has become a global benchmark for food service, hospitality and nutrition. So, what's in store for you over the five days? As usual, the program will be packed with content, trends and innovations, thanks to meetings, debates, round tables, demonstrations and much more.

Sirha Dynamics

This year's edition once again boasts impressive figures, with over 4,000 exhibitors and brands from some forty countries, spread over an exhibition area of 140,000m2. Of course, like any self-respecting trade show today, Sirha will be more than just an exhibition space.

For Luc Dubanchet, Managing Director of GL events Exhibitions Operations, Managing Director of Sirha Food and Sirha Lyon, the event remains a flagship for professionals: “In 2025, Sirha Lyon continues to be the must-attend event for professionals in the restaurant, hospitality and food industries. This edition will showcase innovation and dynamism in an ever-changing market. Professionals from all over the world will come together to exchange ideas, create business opportunities and shape the future of Food Service. We are proud to contribute to this dynamic momentum, and to reinforce Sirha Lyon's crucial role within the global Sirha Food ecosystem, as part of the GL Events group.”

For this new edition, conferences, demonstrations and masterclasses will be aligned with today's major trends, and more specifically with what the organization has classified as Sirha Dynamics:

Inclusivity vs. Exclusivity: this means satisfying the expectations of all customer segments, at all prices.
Dopamine now vs. Dopamine slow: today, we need to offer solutions adapted to all consumption moments and restaurant formats.
Local modernity vs. global modernity: positioning your brand by creating unique taste signatures
Ego-frugality vs. Eco-frugality: harmoniously integrating the foodservice business into the human ecosystem, considering environmental and health issues.

Augmented Intelligence vs. Augmented Restaurant: technologies help optimize the management and allocation of human resources, for greater efficiency and productivity

Events and areas not to be missed

Innovation will also be in the spotlight at the show. Thanks to dedicated areas, competitions and related events, visitors will be able to discover and be inspired by trends and innovations in the food and food service sector. Here are just a few examples

Futur(e)s Food: an initiative that showcases innovative and committed “Food-Entrepreneurs”, with awards in five categories (Agriculture, Reconversion, Solidarity, Experience, Innovation) and a Public Prize. Each morning, pitches will present these projects to a jury of well-known personalities.
The Start-Up Village by Crédit Agricole: a 400m² space hosting 60 foodtech start-ups.

The Sirha Innovation Awards: Recognizing the best innovations in 10 categories (food products, equipment, technologies, etc.). The awards will be presented on January 23, 2025.

Competitions will also be present at this 2025 edition, as usual. Visitors will be able to attend the World Pastry Cup (24-25 January), the Bocuse d'Or (26-27 January), competitions for professions such as sommelier, butchery and cheese-making, and many others.

And don't forget

Before concluding this overview, the aim of which is to prepare you for the next edition, I'd like to mention two important points.

The first is that the show is pursuing its ambition to become a model of sustainability. To achieve this, the organisation is applying certain measures and reinforcing certain practices, such as reducing the amount of carpet in the aisles, energy compensation via green energy, the collection and redistribution of food surpluses, and the continuation of a partnership with BE WTR to eliminate plastic bottles.

From a digital point of view, Sirha also benefits from a mobile application that is well designed and useful for visitors and exhibitors. The application encourages networking, allows you to consult documentation and programmes in a personalised and paperless way, and is even available throughout the year to keep you up to date with Food Service news.

Clearly, Sirha's aura, preparation and programme make it an excellent international event to kick off the food year.

Sirha 2025, from 23rd till 27 January 2025, EUREXPO LYON, France, https://www.sirha-lyon.com/fr

Salon Tradeshow Sirha Lyon Sirha