From Viral to Vital: Exploring TikTok’s 30 Food Trends

What are the food trends on TikTok? Sandra Lafargue, content creator and curator of innovative food start-ups, has just published a report on the subject. Honestly, having had the chance to go through this study, I can't recommend it enough. It's a rigorous piece of observation and analysis, and an excellent source of information about food trends and the formats that work on the platform.

Sandra came to the Retail Influencer microphone to talk about it and reveal the methodology, as well as shedding light on some of the study's conclusions.

You can listen to the episode via the usual platforms or via : https://20centretailfr.substack.com/p/du-viral-a-lessentiel-30-tendances

The study is available via : https://www.payfacile.com/le-crowdfooding/s/tendances-food-tiktok-2024-2025

(Content in French)

Tiktok Insights Sandra Lafargue Study Etudes Social Media