Thanks to the Sweet Week, professionals can benefit from synergies between ISM and Prosweets
Let’s dive into one of the most anticipated events in the food industry calendar: ISM and ProSweets Cologne, taking place from February 2nd to 5th, 2025. As the first major international trade show of the year, ISM and Prosweets set the tone for the industry's health and trends, making it a must-visit event for professionals.
I'm always excited to attend, and I highly recommend you do the same!
To explore what’s in store for the upcoming edition and the framework of the 'Sweet Week,' I had the pleasure of speaking with Sabine Schommer, Director of ISM, and Guido Hentschke, Director of ProSweets Cologne. Let’s uncover their insights and what makes these events truly unmissable.
Listen to this episode on the usual platforms or via : https://vincentpanneels.substack.com/p/thanks-to-the-sweet-week-professionals