The lion comes out of its cage
« The lion comes out of its cage » is a simple way of summing up the rebranding of Delhaize that is currently taking place. The roll out of this transformation is happening on several levels: in the group's communications, in the points of sale, etc.
To talk about this in more detail, the Retail Influencer was lucky enough to welcome Charlotte Chaidron, Director Brand, Go-to-Market, Digital Content & Sponsoring et Morgane Steyaert, Store Concept & Shopper Experience Manager.
Listen to the episode on 20/CENT Retail's classic channels, your favourite platforms or via the following link: https://podcast.ausha.co/le-retail-influencer/le-lion-sort-de-sa-cage
(Content in French)
PodcastDelhaizeBrandingBrandsStrategy Stratégie