Wine Paris and Vinexpo Paris where a sector was happy to meet again
Some time ago I told you about these trade fairs that decided to take place despite the particular circumstances linked to the pandemic. For their respective sectors, these events are platforms for meetings, inspiration and business. On one hand, some voices applaud a return to business, but others point to the difficulties and fear a deserted and failed event. Nevertheless, judging by the positive feedback and the figures, it seems that Wine Paris & Vinexpo Paris 2022 silenced the negative voices and once again proved the need for international events.
Wine Paris & Vinexpo Paris 2022 took place over three days and ended on a positive note. The show welcomed 2,864 exhibitors and 25,739 trade visitors, 28% of whom were international from 109 countries. The top five countries represented were Belgium, the United Kingdom, Italy, the Netherlands and the United States, all of which came in large numbers alongside the French. The organization also indicates that 77% of the visitors were decision-makers (51% of them are to be defined as importers, wholesalers and specialized distributors, 32% are wine merchants and specialized chains, and 17% are from the CHR sector).
Unfortunately, I was unable to attend this 'homecoming' edition, but I was able to talk to a few acquaintances who did visit and even a few exhibitors (including a Walloon winemaker who flies the Belgian flag high among the world's wine elite). All in all, everyone told me that seeing customers and colleagues again after two years was a great morale booster. In addition, some confirmed that the show was an opportunity to make new contacts that in the coming months will be potentially lucrative.
In short, with convincing figures and convinced exhibitors and visitors, it seems that the show has fulfilled its role and the appointment is already made for next year.