Podcast Jérôme Laurent, Pricinghub : “Retailers often overestimate the price sensitivity of consumers”
Pricing is an important element in your strategy. Instinctively, you might think that the lowest price is the one you have to apply. But is it so? Maybe price sensitivity is something you should measure? It is quite an interesting topic and to talk about it, my guest is Jérôme Laurent from Pricinghub. Together we chat about how retailers can study, measure and optimize their strategy when it comes to pricing.
The episode is available on your favourite streaming platform or via the following link : https://podcast.ausha.co/20-cent-retail-s-podcast/jerome-laurent-pricinghub-retailers-often-overestimate-the-price-sensitivity-of-consumers
PS: Jérôme mentions a book during our chat, so here is more info: https://books.google.es/books/about/Pricing_The_New_CEO_Imperative.html?id=jaBtzgEACAAJ&redir_esc=yPodcastJérôme LaurentPricinghubPrice SensitivityStrategy