Koelnmesse launches Anuga HORIZON in 2022
This year's ANUGA edition has not yet taken place and Koelnmesse is already looking to the future. And that literally, as the group has just announced the launch of ANUGA HORIZON for 2022. The new concept is supposed to be a triad uniting exhibition, conference and experience.
As we all know and have experienced, the world of events and the food industry are in constant transformation, and some of the changes have been accelerated with the pandemic. With that in mind, Koelnmesse decided to develop the Anuga HORIZON. Concretely, the new event will take place every two years. It is going to be a mix of theory and practice using new, interactive formats. The first edition will be staged from 6 to 8 September 2022.
Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH, commented the announcement: "The idea for the event was born two years ago when we placed the focus on future solutions and new technological approaches at Anuga 2019 in the form of the special event, "Anuga Horizon 2050". Changing consumer demands, increased digitalisation, the increased implementation of disruptive technologies require a paradigm change within the industry. This is exactly where Anuga HORIZON comes into play and as a practical enhancement to Anuga, it will portray the entire food ecosystem. The conference section, which enables a deep dive into specialised themes and in addition to the business aspect conveys the latest cognitions at the exhibition stands, offers additional benefit. Last, but not least, in the form of the new Anuga HORIZON event, we are creating a practical enhancement to our existing, global portfolio comprising of leading trade fairs such as Anuga, ISM or Anuga FoodTec and are actively co-shaping the future of food with a new form of trade fair experience"
For Oliver Frese, Chief Operating Officer of Koelnmesse Gmbh, the concept closes a gap with its interdisciplinary approach. He explained: “We intend to take on the role of being the innovation and business platform for both established companies and start-ups. Anuga HORIZON will address players, who shape the dynamic transformation of the food industry with disruptive approaches and creative solutions."
Personally, I am quite curious as it means that instead of encountering the Anuga atmosphere every two years, we will be able to have a yearly appointment with the platform, by alternating a visit to the ANUGA and one to ANUGA HORIZON. I don’t expect the HORIZON to have the same size in terms of exhibition space and attendance either. But the news is interesting as it shows that there is a demand for more gathering opportunities in the food industry. And also, it demonstrates clearly, networking and business events are still essential.