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The corona virus is shaking up the international events agenda

The corona virus is shaking up the international events agenda

The outbreak of Corona Virus continues to spread and to affect trade and the exhibition industry. Concerning international, or local fairs, several cancellations or changes in the agenda are to be noted. 


Greater impact in Asia

Of course, since the origin of the virus is in China, it is in Asia that we see a lot of changes in the international trade fair agenda. Since the main measures to contain the disease are limiting travel and mass gatherings, many events are cancelled or postponed. 

Here are a few examples:

  • China VMF and the Smart Retail Expo (SRE) originally scheduled for early March have been postponed and are scheduled for 10-12 May 2020.
  • The MIHAS in Kuala Lumpur will take place from 1 to 4 September 2020 instead of its initial date in April. 
  • The FHA-Food & Beverage in Singapore is postponed and the dates will be communicated at a later date.


Europe remains vigilant

For major international events and trade fairs in Europe, trade fair organizers remain attentive but in general the events are maintained. 

The only major exception to note is the Mobile World Congress in Barcelona, which is simply cancelled and the organizers and authorities say they are concentrating on the 2021 edition. 

Concerning the other major events on the retail agenda, no cancellations or postponements are to be noted for the moment. The organizers of the major international fairs all state that they are closely monitoring the situation. Some even communicate health recommendations on their websites to reassure exhibitors and visitors. 

In short, if you have already booked your dates for events, don't panic and simply consult the official sites. 



Ps: and if you happen to visit an international show, be a little more intelligent and tactful than the person I saw on Euroshop who frantically put on a medical mask before passing in front of the Asian pavilions, to take it off once he had passed them…


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