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SMA Preview : Di, the hidden Jewel of Retail dedicated to women
20/CENT Retail's Podcast

SMA Preview : Di, the hidden Jewel of Retail dedicated to women

For its next meeting, the SMA decided to invite the CEO of Di, Philippe Crepin. As a business case, he will present the repositioning the chain just experienced. According to Thierry Coeman, director of the SMA: "The new concept of Di is known and has already been presented. What is particularly interesting in the presentation of Mr. Crepin is that not only the concept will be presented, but especially the strategic approach that preceded the repositioning. »


Background of the repositioning

The repositioning process was initiated in the spring of 2010. The selling point of Shopping Westland was the first pilot project where repositioning was declined sequentially in product families and merchandising.

Five years later, after a comprehensive plan, the result is more than convincing:

  • Remodeling of the entire shopping park (114 shops in total)
  • Each outlet getting the new concept experienced a double-digit growth.


An opportunity for you via 20/100 Retail

At the risk of repeating myself on these pages, this is an event that is noted in my diary for two main reasons. First, the themes of SMA have always struck a chord, and have never disappointed me. In addition, the networking traditionally following the debates has always been helpful.

But another reason is added to this list in order to convince you to join me. For you who are interested to follow the procedure of the day, or for you who are interested to make a first acquaintance with the SMA, outstanding Special Conditions are available for you to register. Readers who want to enjoy these can contact me via the address blog@20100retail.be or the contact form.

Looking forward to see you there.


DI: the hidden Jewel of Retail dedicated to women, Thursday 23rd of April 2015 at 14.30, at Salons
de Romrée, Grimbergen, Belgium

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