The theme of Paris Retail Week has been announced
Paris Retail week will take place for the third time from Tuesday 19 September to Thursday 21 September 2017. As a reminder for those who still don’t know, Paris Retail Week is the combination of E-Commerce Paris and Digital(in)Store.
The theme for this year will be “Live Retail: An authentic and Human Commerce”. What is behind the theme? Well basically thanks to the collection of data, brands and all players on the market get to know a lot about their consumers. For each consumer a personal approach can/should be applied. Furthermore consumers expect this personalized approach. However, this data collection about consumers needs to be respectful and cannot just be exploited or brand’s profits. Hence the concept of a human approach by addressing "real" people, in respect of their individuality in a win-win relationship.
Also to expect for the 2017 edition
Next to the new theme, the organizer also announced
- a Village of Consultancy Businesses specialised in connected retail's issues
- the generalisation of the Business Meetings to all exhibitors and all visitors with investment projects
- A Speed Networking service (short meetings) on specific topics, on a relaxed and friendly environment
I guess there will be more, and don’t worry I’ll keep you posted.
Paris Retail Week, from 19th till 21st of September 2017, Porte de Versailles, Paris, France, www.parisretailweek.com
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