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EQUIPMAG promises to be oriented Retail Innovation 360°

EQUIPMAG promises to be oriented Retail Innovation 360°

The tradefair EQUIPMAG,  leader in France, dedicated to retail, distribution and equipment of point of sales, comes back for its 29th edition. It will be held from the 16th to the 18th of September in Paris Porte de Versailles.

The event presents a broad horizon of technologies, equipment, design, trends, and solutions for all kinds of stores and chains, big and small, from every channel. 

The fair EQUIPMAG, which enjoys a leading position on the French, expects around 500 exhibitors, of which 20% are international. And on the international tour is where EQUIPMAG goes : this year a new event was created for the retail sector with the first edition of EQUIPMAG Retail Expo China (15, 16 and17 October in Shanghai, www.EQUIPMAG-china.com).

Retail Innovation 360°

It is now practically impossible to organise an event about retail, without any mention of the topic of omnichannel. Today, shoppers can buy anywhere, at anytime and via numerous channels. The fair EQUIPMAG wishes to address the topic and be an exhaustive exhibition of all the means facilitating the shopper's buying process.

The focuses of the edition of 2014 are the convergence shop-to-web/web-to-shop, the customer relation, agencies and innovative concepts, as well as design.

With this in mind, EQUIPMAG introduces new spaces this year : 

  • The space E-commerce/Drive/Supply-Chain to discover innovations optimising the convergence web/shop.
    • The space Retail Consulting Project to link retailers and retail design agencies, brand image, e-retail, digital …
  • The Village Start-Up to give exposure to young innovating companies.

Also unique animations : 

  • The Retail LaB 2020 (in partnership with L’Echangeur by LaSer) : a look into the future of commerce
  • My Retail 3D, a creative and fun space evolving around the senses (see/feel/taste) and new experiences of consumption.
  • The studio TV EQUIPMAG 2014 will hosts exhibitors, partners and experts, debating about the latset hot topics.

Finally, the entire fair experience will be completed with a programme of conferences with reknown french and international speakers.


EQUIPMAG from 16th till 18th of September 2014 in Paris Porte de Versailles.