Shopeez is a new banner by Carrefour and Trendy Foods
Carrefour and Trendy Foods are launching Shopeez, a new retail concept aimed at independent convenience stores, including grocery stores, night shops and service stations.
The concept allows these retailers to offer a selection of Carrefour products and private-label brands while remaining fully independent. Trendy Foods handles store fitting and logistics, including the possibility of ordering products by unit rather than by full case, a model suited to smaller stores.
Ten stores have already opened as part of a pilot project. Carrefour and Trendy Foods ultimately aim to build a network of around 100 stores.
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