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The Vinexpo Study on North America: the US boosts global consumption, while Canada imports massively

The Vinexpo Study on North America: the US boosts global consumption, while Canada imports massively

Recently I saw a standup comedian mentioning that he is an alcoholic in the US, a drinker in Canada, but totally normal in Europe. Thankfully we can rely on the Vinexpo Study to shed a more professional light on the wine and spirits markets in Canada and the USA.

 

The US leader of wine consumption

  • Even ahead of France, the US is seen as the leader in the wine consuming nations with 3,75 billion bottles.
  • By 2018, a growth is still predicted by the Vinexpo Study, with an additional 426,7 million bottles
  • Sparkling ones are trendy
    • Market share of sparkling wine in the US: 5,7%
    • The consumption knew a growth of 23% between 2009 and 2013,
    • And projections expect a further increase of 15% between 2014 and 2018
    • The demand is fueled thanks to sparkling wines (especially Prosecco) slowly replacing spirits as an aperitif.
  • The main suppliers of the US Wine Market are
    • Italy
    • Australia
    • And France (benefitting from a growing demand of rosé wines)

 

Canada is one of the biggest wine importers

  • The wine market in Canada is valued at 6,1 billion $, and a growth of 10,4% is expected by 2018
  • Canada is the world’s sixth largest wine importer: Canadian consumers show an increasing demand of New World wines, from countries such as New-Zealand, the United States and Chili.
  • Per capita, the study expects the consumption to increase by 4,1% in 2018
  • Sparkling wines are in demand with a 14,4% progression since 2008
  • For Spirits, the projections for Canada are different than the rest of the world. When the world’s spirits consumption is expected to grow, Canada should experience a decrease of 2%
  • Nevertheless, Tequila is one spirit who will know a growth of 16,7% by 2018,

 

More info:

About IWSR, www.theiwsr.com

About Vinexpo, www.vinexpo.com

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