Albert Heijn opened its largest store in Belgium
Many came to attend the opening of the 23rd store of the Albert Heijn chain in Belgium. Steven Vanpoucke, manager, Luc De Baets, General Manager, Filip Antheunis, Mayor of Lokeren, and the winner of the Facebook contest "Mayor for a day" Joke Staelens were all excited when they could officially open the store.
With an area of 2174m2, the supermarket of Lokeren receives the title of largest Albert Heijn store in Belgium. The offer is the same as in other stores, meaning typical Dutch products and Belgian products, all at 'Dutch' prices. A real first for Albert Heijn Belgium, the store was the first of the chain in Belgium to have a catering counter where prepared meals are offered.
Steven Vanpoucke, manager: "I am extremely proud to open the largest Albert Heijn of Belgium. The team provided a fantastic job and the store is beautiful, we look forward to welcoming the people from Lokeren, and surroundings, with our personalized service, our surprising assortment and our Dutch prices. Our ambition is to offer a place to shop daily, in a pleasant manner and at low cost."
The product range consists of the regular AH assortment, and about 10% of Belgian products. The concept of 'dialogue on the assortment’ is also introduced. If a customer doesn’t find a certain product, he may notify the information counter. Based on this dialogue, in the past, a good number of products have been added to the assortment offered in the past.Albert HeijnLokerenAholdRetail