Regional but responsible, here comes Wine and Gourmet Taipei
The fifth edition of Wine & Gourmet Taipei will take place from 26th till 28th of June in Taipei. The fair organized by Kaigo, aims to be the major professional sourcing platform of the industry in Taiwan. It attracts local and international wine agents, wineries, professional wine cellaret, wine importers, industry-related parties, professional buyers, consumers…just to name a few.
Key figures based on last year’s report
- 80 exhibitors in 2014 from Taiwan, Australia, Russia, Italy, Hungary, Spain, Portugal
- 15.824 visitors (which was an increase of 5,68% compared to 2013)
- For visitors, the main purposes of visiting were:
- Wine Sourcing (65%),
- Wine Tasting (23%),
- And Wine Education (12%)
Main featured events
Events with Wine as main theme do have their fair share of tastings, master classes, seminars and conferences. Wine & Gourmet Taipei does of course have all these features.
Also to mention is the WGT Award. The event is very popular among visitors, and the organizer enjoys the collaboration of the Taiwan Sommeliers Association. Wines are selected according to different price ranges and types. These kinds of contests are always good for companies to promote their products and labels.
My 20/CENT on Wine & Gourmet Taipei
The event does come very quickly after the major world event in Bordeaux (Vinexpo). But it’s a different scope. Wine & Gourmet Taipei is an interesting local/regional event answering a trend. Many companies/exporters are looking at developing regional markets and such events are key to their development.
Also what strikes me is the ‘Drink Responsibility’ campaign the organizer is promoting. Different measures are taken to make sure visitors enjoy their experience but also don’t go overboard: Sufficient water, alternative transportation (taxis, etc.), even preventing access to certain groups (pregnant women, under 18, heart patients…). This is one of the first times I see this kind of aspect so widely advertised by the organization. However I wonder how they will make sure nobody with hypertension or a heart disease gets in. Do you pass a medical check-up at the entrance? Nevertheless, it is nice to see such initiative as even at professional events some visitors do go overboard (you know which events I mean…)
Wine & Gourmet Taipei, from 26th till 28th of June, Exhibition Hall 3, Taipei World Trade Center, Taiwan, www.winegourmettaipei.com/home/Main_eng.asp