Let’s get a coffee at the Nordic World of Coffee in Sweden
During Midsummer Week
Is it due to the long nights in winter? Or just because of their culture? Well I just learned that per capita, Finland, Sweden and Finland are the biggest coffee drinkers in the world. And with such title, the Nordic World of Coffee is an event devoted to the hot beverage and aims to be a reference in the coffee sector. The fair will take place from 16th till 18th of June in Gothenburg, city chosen for its central location in the Nordic region.
The event is owned and organized by the Speciality Coffee Association of Europe (SCAE). The organisation counts around 3000 members around the world.
- 15th event in the history of the show
- 5000 visitors are expected
- Above 100 exhibitors
The events and features not to miss
This type of event requires numerous presentations, seminars, and demonstrations. The SCAE set up a varied program:
- Five championships: There will be five different championships for you to attend: the World Cup Tasters, the World Coffee Roasting, the World Brewers Cup, the World Latte Art, and the World Coffee in Good Spirits
- SCAE Education Seminars: a series of seminars, workshops, and talks designed to inspire and educate visitors.
- A taste of West Sweden: local producers from the region of West Sweden
- Social events: several events such as the Gothenburg Street Food Festival, or the closing party “Astoria Summer Night’s Dream”
- Re:Co The Specialty Coffee Symposium: (on 15th and 16th of June) It is a brand new symposium with professionals gathering to debate and discuss the major issues impacting the industry.
- New product Awards: an award concept for all exhibitors who have introduced a new product or service to the market since June 2014, or will launch a new product at this year’s show in Gothenburg. Some of the prizes include: Best New Coffee Processing Equipment, Best New Professional Coffee Equipment, or Best Food Product…
- Origins Hub: It’ is designed to be a hotspot for origins bringing Europe’s largest ever gathering of coffee farmers and producers together under one roof. More than 15 origins will be represented including Africa, Brazil, Burundi, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, India, Jamaica, Mexico, Nicaragua, Panama, Peru, Puerto Rico and Tanzania.
David Veal, Executive Director of SCAE, seems pretty pleased with the line-up for the Origins Hub: “The Nordic World of Coffee Gothenburg 2015 will provide coffee buyers, roasters, baristas and hospitality operators with a great opportunity to meet the world’s best coffee producers and learn about what’s happening at origin. This is the largest number of coffee producing countries to take part in the event and we expect The Nordic World of Coffee to be the definitive guide to coffee origins in 2015.”
It seems there are a lot more events evolving around coffee than I expected (e.g. Vending & Barista Benelux, EU-Vend & Coffena, …). And some of them are pretty established. This Nordic World of Coffee seems to be one of them with a lifespan almost half my age.
I am a bit surprised that the website doesn’t stress importance on the type of visitors attending the show. I suspect these are professionals obviously. But usually trade fair organisers are always proud to announce if major buyers visit their event. (Don’t get me wrong, some probably visit, I am just surprised the SCAE is not shouting it out loud).
But it seems anyway that with such program (seminars and demonstrations), if you are in the hot beverage sector and you wish to be inspired or learn a few things about your industry you should pay it a visit.
The Nordic World of Coffee, from 16th till 18th of June, Swedish Exhibition and Conference Centre, Gothenburg, Sweden, www.worldofcoffee-nordic.com