Building a brand in the wine category
In retail, wine is unique. Brands don’t dominate the category but the product does.
Therefore building a brand is quite an achievement. In this episode of the Retail influencer, Vincent Panneels chats with Javiera Vial Wünkhaus from VSPT Wine and Olivier Lejeune from Schenk Benelux about how Gato Negro built a name, developed itself and became a successful wine brand on the market.
Listen to it via the widget on this site, your favourite streaming platform or following link : https://podcast.ausha.co/20-cent-retail-s-podcast/building-a-brand-in-the-wine-category
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