Today, Kazidomi and Delhaize announced the strengthening of their partnership.   

Last year, the two parties had already carried out a test. Kazidomi offered its bestsellers in a limited number of Delhaize outlets, as well as on the ecommerce site (I invite you to refresh your memory via the following link: https://20100retail.be/en/articles/741/kazidomi-tests-physical-retail-with-delhaize ).  

Clearly the test has been conclusive, given that from today the two parties are announcing a strategic union which consists of the installation of areas completely dedicated to the Kazidomi product range within Delhaize shops. More than 45 selected products will be presented in specially designed areas. To date, around fifty shops are preparing for the launch, and the project will continue its gradual scale-up across the country. 

For Emna Everard, founder of the Kazidomi group, this marks an important step for the group, but also for retail: "We are proud to announce our long-term collaboration to make healthy and natural products accessible to everyone. This kind of visibility within Delhaize shops is quite extraordinary, which reflects the strategic importance of this partnership, which also confirms Delhaize's desire to strengthen its positioning in healthy and natural products. We are convinced that this initiative marks a turning point in food retailing, and we look forward to seeing the positive impact on the daily lives of Belgian consumers." 

My 20/CENT   

In a way, it was to be expected. Kazidomi is a platform that has succeeded in making a name for itself by working assiduously on its range and positioning. For its part, Delhaize is positioning itself more than ever as the retailer that promotes healthy, natural, and sustainable products.   

The test was just a formality. We can clearly see the similarities and synergies between the two brands. All that remains now is for the two parties to continue along this path, and the collaboration should eventually continue to extend to all points of sale of the country.