A visit to MDD Expo 2014
On 8th and 9th of April, MDD Expo, show dedicated to private labels was held in Paris. Both food and non-food products were represented, ranging from snacks to drinks, from retail to catering, and even beauty and household categories.
The exhibition area was divided into seven sectors: dairy products, groceries, liquids, non-food, meat and fish, delicatessen, frozen and services.
- 7 sectors represented
- 650 food and non-food manufacturers
- 30% of international exhibitors
- More than 5,500 trade visitors
- 17% of international visitors
- Creation in 2001
The era when private label were simply (lousy) copies of the national brands is long gone. Today, private label manufacturers are also creative. As a proof, one could visit the Innovation Store of the show, bringing together nearly 180 innovations on a few square meters. An impressive panorama of international novelties, with a subdivision into three segments: the novelties presented by distributors, those submitted by manufacturers and finally the innovations of the non-food sector.
Some innovations caught our attention: Strawberry and balsamic vinegar flavored ice cream, sustainable packaging for iced coffee and pancakes in spray can (by next year maybe a spray 2 in 1 batter and cream?)
Animations and dedicated areas
On the agenda of the fair, several animations took place, including the one of the EPMTTH (Paris School of Crafts Table, Tourism and Hospitality). The young students were able to demonstrate their expertise and put some products in the spotlights.
The Pack Store, dedicated to packaging, highlighted the advantages and creative aspects of packaging. Unlike such animations as Store Innovation and other cooking demos, the Pack Store seemed less successful when it came to attract big crowds.
Finally, let’s note that SMEs had also received their dedicated space, les Pepites.