ProWein becomes major sponsor of TEXSOM Conference in Texas
It has been announced that ProWein will be the title sponsor of the Grand Tasting and Awards Reception at the 2017 Texsom Conference taking place August 14th at the Four Seasons Resort & Club in Las Colinas, Texas.
Texsom is a conference started by Master Sommeliers James Tidwell and Drew Hendricks in 2005. It aims to help promote professional wine service standards, outline paths for further wine education and certification, and raise public awareness about professional standards and certifications for sommeliers.
For Marius Berlemann, Global Head Wine & Spirits at Messe Düsseldorf: “Texsom is an ideal platform for us to directly reach the U.S. wine industry with all its top wine buyers and decision makers. North America is one of the most important international visitor markets for ProWein. Together with our partners we have developed suitable tools to access the U.S. key market since several years. One example is “Route USA” which specifically connects our exhibitors with U.S. importers and distribution partners. Our cooperation with Texsom is a further important measure to attract additional U.S. visitors to ProWein in Düsseldorf”
On the side of Texsom, the co-founder James Tidwell emphasized that: “Earlier this year, we had the honor and privilege to meet the organizers of ProWein while we were at the trade fair. Our two organizations have similar roots and philosophies. Both Texsom and ProWein had humble beginnings and have grown organically to become the leading beverage trade events in their respective areas. Both the ProWein team and Texsom team are excited by this opportunity. It further demonstrates the international appeal and influence that continues to build around the Texsom Conference. We look forward to many more years of collaboration.”
TEXSOM, 14th of August 2017, Las Colinas, Texas, USA, https://texsomiwa.com
ProWein 2018, from 18th till 20th of March 2018, Düsseldorf, Germany, www.prowein.com