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Welcome to you!
Anuga 2017

Welcome to you!

Let me start by saying thank you for visiting here, it’s nice of you to give a little bit of your time to read this blog. Nowadays, social media and blogging have become common, so I decided to give it a shot myself.

First of all, let’s go for content. It will be about my passions for the food industry, retail, and the professional aspects around it.

Secondly, I had to make some realistic planning. I want to stay committed to bring you regular updates and posts. Especially, I need to keep working on my professional projects, and this is all me. Research, translations…all these take time and I want to do it qualitatively.

 

A little bit about me

At the start of my career, I chose for the path of self-employment and entrepreneurship in FMCG and Consumer Brands. My career started in the challenging world of the trade press at. At the editor I worked for, I contributed to reinvent the strategies and methodologies of the company, and set up the sales team, of which I quickly took the lead. This experience gave me a great overview of the FMCG and Retail world.

To further enhance my experience, I entered the field-marketing world where I continued to use my sales skills. In that period I gained operational experience and knowledge in organising instore promotions, and sales and merchandising teams.

To ensure my network’s expansion and to always stay abreast of the latest trends, I make sure to attend any major events of the sector.

Nowadays, I handle several retail and sales related projects as independent consultant. But my focus in the very near future will be to set up a distribution platform for brands in the Benelux.

 

What to expect, and don’t forget to react

So expect topics about concepts, some data, and quite an important part of our industry: trade fairs and conferences. I believe strongly in these networking events. It’s on the field that you will make contacts, real business contacts and, experience and learn the latest trends.

Sincerely, I hope you will enjoy the reading, and find it useful.

Also I hope that you will not hesitate to send me your feedback or requests. That’s what the page contact is all about.

Thanks in advance to interact with me. 

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