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You better be fit on a trade fair
Anuga 2017

You better be fit on a trade fair

A tracker, useful to compare events

For my birthday a couple of weeks ago I received a Fitbit, one of those wearable designed to track your activity. For those who don’t know what a Fitbit is, it is quite simple. It’s a device you put on like watch, and while you wear it all day, it tracks and counts the amount of steps you do, measures your heartbeat, monitors your sleep, etc. 

Well, I intended to be more active and sporty, and took already the decision to pay attention to what I eat (but I still enjoy food and drinks, there is too much good stuff out there. It would be a shame not to enjoy it fully). Proudly, I can announce this new more active lifestyle I took on since my birthday delivered some results with a couple of kilos that vanished.

And I must say that this wearable is a fun addition to my daily life, which kind of encourages me to move a bit more. But I also thought of something extra with this device. Next to a useful indicator of my daily activities and an incentive to move a bit more, I figured I could track something interesting. As I participate in many trade fairs as exhibitor or as visitor, I must say our job on these events is quite physical. You stand a lot, you walk long distances (at least more than if you stayed in your office all day), and you need stamina to last the entire day... Now with this Fitbit, I can do accurate comparison of some events and I must say some distances are quite astonishing.

I can already tell you that a visitor to a trade fair does cover more distance than one might expect. For example Silmo is average, the distance I covered at SIGN2COM represents the size of the event and dmexco is holding the record of distance with 16km covered in one single day. But SIAL Paris is coming up, so maybe we’ll have a new champion soon.

At the end of the year, I’ll compare all the events more in details. You’ll be able to see the full rankings by the end of December. Maybe we should have a competition one day. What do you guys think of the trade fair Olympics?  




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