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Tavola 2014, another successful edition

Tavola 2014, another successful edition

Every two years, Kortrijk Xpo hosts the TAVOLA trade fair and of course as this is an event marked in red in the agenda, we went for a little visit. As previous editions, TAVOLA 2014 was a meeting point to discover new products from small start-ups, craftsmen as well as major A-brands players. The halls of Kortrijk Xpo were fully occupied as around 400 exhibitors made their way to the event this year in order to seduce the expected 17000 visitors.

A mix of retail and foodservice

One cannot miss the fact that TAVOLA answers to different channels retail, foodservice, out-of-home… This is also represented in the Golden Tavola. The bi-annual awards the organisation gives to the best innovation in retail, traiteur, foodservice and delicatessen. Four winners were selected by a jury of experts for each category among more than 90 entries. The winners are...

  • Gouden Tavola Retail
    Regendruppels by Enrico : a little spiced pepper in the shape of a raindrop.
  • Gouden Tavola Traiteur
    Cheese Bread by R&D Food Revolution : 5 different cheese breads to accompany your cheese.
  • Gouden Tavola Foodservice
    Tasty Bites by R&D Food Revlution : small bites, created with the chef Albert Adrià.
  • Gouden Tavola Delicatessen
    Diamond Collections by Deleye en Didess, a dessert collection.

Monday is a great day to visit a fair in general

The fair was organised from Sunday to Tuesday and as for any fair, a visitor is advised to choose the best day for the purpose of his visit. Indeed, Sunday is often seen as a day for the shopkeepers and shop owners, often visiting with family and kids. We visited on Monday as it is often best to avoid the last day of a fair, and as it offers the opportunity to meet buyers of retailers and wholesalers. Monday is even often referred to among exhibitors as the buyers day. We can definitely vouch for that as we crossed the path of Delhaize, Carrefour, Provera, Huyghebaert to only name a few.

In general the exhibitors confided in us that they were satisfied with the visiting crowd. It was not an overflow of visitors, but the quantity was more than enough. But most importantly, the quality of contacts was there, and that’s what it’s all about isn’t it.

Some discoveries

Surely if you visited the fair you must have made discoveries of your own but here is a small selection of some surprises we encountered :

  • Make your own Pizza by Mamma Roma, a concept in which you find all the ingredients to make your pizza in a box, and you assemble your pizza yourself. This allows you to see and feel the ingredients first according to the marketing manager we spoke to. The concept is not only for the B2C, but also for foodservice with pizzas of 40x60cm.
  • Creativity with cookies and cheese at the stand of Jules Destrooper. Another example that mixing ingredients today such as Roquefort and Speculoos is no longer taboo.
  • Even with a barcode you can be creative and show the link to your product, as Belgomilk demonstrates.
  • Grande Distillerie de Charleroi is hoping to seduce caterers, festivals and many more with its new range from Paul Sapin of single portion wine.

Next to those we also could discover typical English pies, scones, rediscover Belgian wine and many more.

Surely this edition of TAVOLA was more than interesting.


Kortrijk XpoTavolaMamma RomaBelgomilkJules DestrooperDiscoveriesTradefairFair